Frequently Asked Questions
Are lab grown diamonds real diamonds?
Yes. Lab grown diamonds are chemically, physically, and optically identical to mined diamonds. They're graded on the same 4Cs and test as real diamonds.
How much cheaper are lab grown diamonds?
For the same size and quality, lab grown diamonds typically cost a fraction of mined stones — meaning a larger or cleaner center stone for the same budget.
How do I choose a diamond shape?
Choose the shape that fits the wearer's style and hand: round for classic brilliance, oval or pear to elongate the finger, emerald for a clean modern look, princess or radiant for sharp geometry.
Which diamond shape looks biggest for its carat weight?
Elongated shapes — oval, pear, and emerald — tend to look larger than round stones of the same carat weight because they cover more of the finger.
Which diamond shape is the most popular?
Round brilliant remains the most popular shape overall, with oval close behind among current buyers.