About Us

"At Alyce, we believe in diamonds as the ultimate expression of elegance and empowerment. Founded by the young trio of Dhwani Shah, Shimoni Sheth, and Pari Shah, Alyce is more than a diamond jewellery brand – it's a celebration of the modern woman's strength and resilience.

Our exquisite collection features a harmonious blend of both real and lab-grown diamonds, meticulously crafted into timeless rings, office-ready bracelets, and casually chic earrings. Each piece embodies the essence of craftsmanship and elegance, offering a diverse range to cater to every occasion.

Alyce isn't just jewellery; it's a statement of women's empowerment. We invite you to explore our world of beauty, grace, and unwavering commitment to redefining elegance. Join us in celebrating the modern woman, one dazzling diamond at a time."


"At Alyce, we are guided by a visionary purpose brought to life by three remarkable women. Our vision is crystal clear — we are here to redefine elegance through our exceptional diamond jewelry. Our brand mirrors the strength, grace, and empowerment of modern women who refuse to settle for anything less than brilliance.

A Commitment to Redefine Elegance: Our vision is not just about creating beautiful jewelry; it's about pushing the boundaries of what elegance means in today's world. We believe that true elegance is a reflection of the inner strength, individuality, and uniqueness that every woman possesses.

The Power of Diamonds: Diamonds have always symbolized rarity and beauty, and at Alyce, we harness that power to create pieces that inspire. Our collection showcases a harmonious fusion of both real and lab-grown diamonds, a testament to our commitment to quality, sustainability, and affordability.

Empowering the Modern Woman: We are more than a jewelry brand; we are champions of empowerment. Pari, Shimoni, and Dhwani are not just leaders; they are symbols of resilience, representing the essence of the modern woman. Our vision extends beyond jewelry; it's about recognizing and celebrating the potential within every woman.

Join Our Movement: When you choose Alyce, you are not just adorning yourself with exquisite jewelry; you are becoming a part of a movement that celebrates you, your achievements, and your journey. Together, let's redefine elegance, empower women, and shine brighter with every diamond we wear.

Discover Alyce. Celebrate You."


We understand purchasing a diamond jewelry is a special and significant investment. We want to be part of your journey by providing a more cost-effective solution based on transparent practices and quality lab grown diamond pieces.

This isn’t just a promise it is a guarantee that we will always act responsibly:


"At Alyce, our mission is to craft enduring beauty through our diamond jewelry, reflecting the diverse strength and grace of contemporary women. We are dedicated to delivering exceptional craftsmanship and unparalleled quality, ensuring every woman can adorn herself with the brilliance she truly deserves."